FOXBOROUGH, Mass. – Socios.com, the all-in-one influence and rewards app for sports fans across the world, is the new naming rights partner of the Revolution’s Foxborough headquarters, now known as the Socios.com Training Center. As part of Socios.com’s groundbreaking partnership with Kraft Sports & Entertainment, including both the 2021 Supporters’ Shield-winning Revolution and six-time Super Bowl Champion New England Patriots, Socios.com also becomes the presenting sponsor on official Revolution training apparel.
“We are excited to partner with the pioneering team at Socios.com, a global leader in cutting-edge fan engagement, to offer new and innovative experiences for our fans to connect with their club,” Revolution President Brian Bilello said. “The Revolution look forward to collaborating with Socios.com to enrich the fan experience both virtually and at the stadium, providing them with more access to their favorite club and players than ever before.”
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases. The company has multiple office locations around the world and has opened new regional headquarters in Madrid, Istanbul, São Paulo, and Buenos Aires in 2021, with a new office in North America to open in the near future.
“Kraft Sports + Entertainment is home to one of the winningest franchises in NFL history, as well as the top team in Major League Soccer this season, so we are ecstatic to welcome this prestigious, successful group into the Socios.com family,” said Socios.com CEO Alexandre Dreyfus. “We look forward to partnering with the Patriots and Revolution to increase their fan engagement as we continue our surge into the U.S. sports industry.”
The Socios.com Training Center, located at 1776 Revolution Way in Foxborough, Massachusetts, opened ahead of the 2020 Major League Soccer season as the new headquarters for the Revolution, one of the league’s founding clubs. The $35-million complex, which features three professional-grade fields situated on 68 acres of meticulously preserved natural wetlands adjacent to Gillette Stadium, houses the Revolution’s MLS team, the Revolution II development team, the Revolution Academy, and front office.